I am incredibly happy to have participated in a second Antarctic Expedition with one of the most incredible people I know – Sir Robert Swan, OBE. In fact, Rob is the first person in history to walk to both the North and South Poles, he is a man of endless inspiration for environmental preservation and leadership, wonderful friend, […]Read More
Rhino Poaching: Who is Killing Africa’s Rhinos
Who is behind rhino poaching? Dare to watch the video at the end of the post. Who Needs Rhino Horns With the steep rise of wealth in China and Vietnam, the perception of rhino horn benefits seems grow as well. Rhino horn has zero medicinal value but rhino poaching has still continuously increased. In an article by TIME […]
I Don’t Care About The Environment
I don’t care about the environment. We have had our Facebook page for a while now and it has certainly grown well given that we do not advertise. Yet, I have noticed that the really active people are not more a mere 1 percent. Does the rest care and do they even read the posts? What […]
Control the World through Genetically Modified Food
The war between genetically modified food supporters, or rather – bribed entities and enslaved farmers without voice, and anti-GM activists, has been long and painful. That war is not a cultural issue but a common sense issue. How much meddling in our food is permissible and is it right one company holds potentially 90 per cent […]
Greenwashing and Green Marketing
Greenwashing and green marketing have certainly contributed to a challenge we face today. As Albert Einstein once said “We can not solve problems by using the same kind of thinking we used to create them.” Recently I came across an interesting and yet controversial article on the topic. Joel Makower, chairman and executive editor of GreenBiz Group […]
Climate Change Denial
There are still many people who downplay and dismiss the scientific consensus on the extent of climate change, its significance, and its connection to human behavior, especially for commercial or ideological reasons. The relationships between industry-funded denial and public denial of climate change skepticism are comparable to earlier efforts by the tobacco industry to undermine what […]
Consumerism and the Pursuit of Happiness
I love Consumerism. The idea of “I SHOP, therefore I AM” is a fantastic ego boost, so what’s not to like? Wikipedia explains Consumerism as “a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts”. Great, we all deserve […]
My First Antarctic Expedition Story with Robert Swan
My First Antarctic Expedition Story was life-changing. They say the worst part of a beautiful dream is when it is over. The best part is when you realize that that dream just transformed your world and marked the beginning of an inspiration for a lifetime. How Did it Happen Early in 2011, I had the exceptional honor […]
Communicating Climate Change – Where Did Scientists Go Wrong?
Climate change communication could be done better. What went wrong? In an era when people are overwhelmed by the amount of information out there, marketers of just any idea must get it right. From the very start. So where did communicating environmental issues and climate change fail to raise awareness and inspire change? Climate change […]
Are we Facing Earth’s Sixth Mass Extinction?
What is the sixth mass extinction? Certainly, species go extinct every day. However, there’s a steep decline in populations of many animal species, from frogs and fish to tigers. Some scientists have warned that Earth is on the brink of a mass extinction like those that occurred only five times before during the past 540 million […]
LED Bulbs at Home – No Brainer
Using LED bulbs at home is perhaps not what most people would consider. Technology in most areas has grown with leaps and bounds and the incandescent bulb rival, the LED bulb, is no exception. The progress of this efficient and useful light bulb stands for modern style and function. There is a large selection of these little […]